The activities associated with gathering and interpreting business plan information, including vision, mission, charter, plans (volume, growth, width, depth), management objectives, markets, products, customers, competitors, growth plans, and product positioning. An organization's business plan provides a communication vehicle that structures the thinking about vision, mission, and charter of an enterprise, and then articulates the approach to supplying markets with products and services with the objective of specific financial goals. Competitive analysis, timeline, funding, and management objectives are usually included.